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Analyst, Loyalty & Customer Analytics


This is a Contract position in See description posted August 10, 2017.


243 Consumers Road, Toronto, Ontario, M2J 4W8 Canada

Take ownership and find more ways to care about our local store owners in a career at Shoppers Drug Mart Central Office / Store Support. Provide great service, specific expertise and actionable advice to support Associate-Owners and their staff in delivering the best health, beauty and convenience services to Canadians.

Why this role is important?

Our Analytics team guides us. Innovation is not a foreign concept here. In fact, we thrive on it.

Shoppers Drug Mart is a leader in retail and pharmacy, well-known and convenient, successfully servicing the needs of Canadians for 50 years, by analyzing needs, building relationships and focusing on doing what’s needed for our patients and customers.

Join our Analysts in a centre of expertise (COE) to discover, plan, and deliver innovative opportunities for the business in new channels, partnerships and promotions, keeping the customer central to everything. Help us analyze and optimize the biggest and strongest loyalty program in Canada and one of the top loyalty programs globally.

We are hiring an Analyst, Customer Analytics

The Customer Analyst will play a key role in understanding the needs and behaviours of our customers in order to influence spend and drive Loyalty. He/She will assist in building customer segmentations and other foundational analysis tools; and will track and report on key customer and loyalty trends.


  • Validate, refresh and maintain existing customer segmentations and provide recommendations for improvement.
  • Design and build new customer segmentations using advanced statistical techniques and numerous data sources.
  • Analyze drivers of growth of customer spend. Perform additional customer analysis as needed, such as strategic reviews of category performance using customer insight to explain trends and identify key products. Support the department’s and the company’s strategic initiatives through analysis
  • Work with multiple cross functional teams to drive the use of customer insights into day to day business
  • Identify flyer promotions that have high customer reach and deliver significant incremental sales. Collaborate with Category Management to increase the reach and appeal of the front page of the flyer.
  • Track/report customer and loyalty metrics/KPIs
  • Use initiative to identify and deliver process efficiency savings. For example, automate repetitive reporting tasks to make the team more productive and our partners functions self sufficient.

Skills and Experience:

  • Required: Post Secondary education equivalent to a university degree in numerate or analytical discipline such as Mathematics, Science, Engineering etc
  • 2-3 years experience using advanced SAS programming techniques such as clustering, macros, regression, etc., in a retail-loyalty context
  • Has the ability to unite complex sources of customer information such as till transactions, contextual data and market research data into actionable insight. Able to tell the story behind the numbers in a compelling fashion
  • Able to query relational databases using business intelligence software such as Microstrategy and directly using SQL. Able to design reports / dashboards and oversee their development.
  • Proficient with Microsoft PowerPoint, Excel, and Word.
  • Strong oral and written communication skills

Why now?

We are increasing our customer focus, leveraging our unique insights through a consultative approach with internal and external partners. You will get a sense of the big picture here, and a chance to contribute substantially early on.

Success in Analytics at Shoppers Drug Mart is not only about being strong analysts – but it is an opportunity to prove your business sense, develop strong communicative skills and work on high profile programs to drive performance and smart change.

And on top of that, every year, Shoppers Drug Mart employees at Central office, and in the stores of our Associate Owners, contribute more time, money and effort to great charitable causes across Canada.

Why Shoppers?

At Shoppers Drug Mart, we have always remained true to our belief that the root of our success lies with our people. We pride ourselves on providing more ways to care about our patients, customers and community.

We offer unique work, and the benefits you would expect from a large corporation, all with a smaller company feel, as well as:

  • A high energy and varied workplace that strives for and rewards excellence.
  • Competitive pay structures, rewarding strong and consistent performance
  • A highly customizable benefits plan, including a vacation purchase option
  • Peer recognition programs
  • Employee discounts on in-store purchases
  • Opportunities for skill development and advancement in your work
  • Learning and development through our SDM University
  • Strong culture of charitable and community involvement
  • Unique chance to work with an organization that is committed to improving the health and well being of Canadians

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through SDMU.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:


Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.