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Category Director – Fresh Food


This is a Contract position in undisclosed, posted July 28, 2017.


243 Consumers Road, Toronto, Ontario, M2J 4W8 Canada

Take ownership and find more ways to care about our local store owners in a career at Shoppers Drug Mart Central Office / Store Support. Provide great service, specific expertise and actionable advice to support Associate-Owners and their staff in delivering the best health, beauty and convenience services to Canadians.

Why this role is important?

Job Profile: Category Director

Reports to: Senior Director – Fresh Food Category Management

The Category Director manages the assigned fresh categories to determine assortment and merchandising that will drive our front store business, maximize sales and margin dollars at Shoppers Drug Mart (SDM) stores. Through their leadership and relationships within the food industry, the Category Director is responsible for enhancing fresh convenience with product mix, pricing, promotion and planograms. The Category Director will working closely with cross-functional teams i.e. supply chain, marketing, merchandising and operations, to identify growth opportunities and process efficiencies that will support category strategy, increase market share and build customer loyalty.

What You’ll Do:

  • Manage within assigned category budget
  • Achieve national P&L targets including control brand objectives
  • Assess category performance and growth relative to SDM and competitors; refine current strategies and develop and implement additional strategies to attract and motivate customer purchases and realize maximum sales and profitability
  • Deliver positive net contribution in enhanced food concept stores through assortment optimization, category reviews and store set-up support process.
  • Collaborate with cross-functional teams and vendor partners to plan and execute programs in support of category strategy and aligned with overall banner position
  • Connect with existing / potential vendors and LCL counterparts to maintain a market knowledge of new product offerings, promotions and programs
  • Review and monitors listing and product changes to ensure accurate and timely processing, protect the integrity of all product-related data, ensure all administrative requirements are completed as required
  • Collaborate with supply chain team to monitor product mix listing to ensure timely acquisition of products, appropriate replenishment, suggest changes in purchasing and provide solutions to minimize service level issues
  • Liase with Planogram team to develop and publish annual updates for all plan-o-grams to ensure the item assortment and shelf presentation remains current and best reflects the anticipated market trends.
  • Negotiate with vendors to secure cost effective acquisition costs, more efficient packs, seasonal and promotional opportunities, in addition to securing revenue funding for marketing initiatives (i.e. Optimum, Flyers, Special Value)
  • Plan and implement timely promotional events to build consumer awareness, generate sales and fresh exposure
  • Manage and monitor promotional and program funds to ensure the revenue and spend accounts balance and accurately reflect the results of the category
  • Oversees workloads and provides team supervision to ensure that work is done accurately, efficiently and complies with policies, procedures and standards as well as best working practices.

What You’ll Need:

  • Post-secondary education (Bachelor’s degree in Business, Retail Management or equivalent)
  • 5+ years of category management, retail and merchandising experience; fresh food knowledge preferred
  • Working knowledge and understanding of P&L statements along with conducting period reviews
  • Solid experience in category analytics and program adaptability to competition and evolving customer needs
  • Ability to gather and synthesize customer data and market insight in the product identification and development process
  • Proven ability to develop short and long term plans in line with corporate strategies with the agility to react to market changes
  • Proven ability to lead and motivate colleagues; within or across teams
  • Excellent communicator up, down and across the enterprise
  • Customer-focused and able to nurture positive customer relationships
  • Established network within fresh food vendor community / industry an asset
  • Highly organized and has a high degree of attention to detail and accuracy
  • Advanced knowledge and experience using Microsoft applications i.e. Excel, PowerPoint, Word
  • Working knowledge of in-house applications an asset i.e. Microstrategy, SAS, CPMS and SAP

Key Measures (Performance indicators):

  • P&L Performance (i.e. Sales, GM, Damages, Net Contribution)
  • Shelf and promotional results
  • Market share
  • Control label penetration
  • SKU productivity and markdowns
  • Customer satisfaction
  • Employee engagement; direct and cross-functional teams
  • Relationships within vendor community

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through SDMU.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:


Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.