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Marketing Manager, Advisory

KPMG Canada

This is a Contract position in Simcoe, ON posted June 4, 2021.

Overview You’ve got big plans.

We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do.

When you join KPMG you’ll be one of over 227,000 professionals providing audit, tax, advisory and business enablement services across 146 countries.

With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make.

Let’s do this.

The Opportunity: The Marketing Manager, Advisory is responsible for the management and implementation of national marketing initiatives for KPMG’s Advisory business including Risk Consulting, Deal Advisory and Management Consulting.

Reporting to the Senior Marketing Manager, Advisory, and working closely with the Marketing Director, this role is responsible for owning the end-to-end planning and execution of marketing projects and supporting the overall development and implementation of the national Advisory marketing strategy.

In this role, you’ll collaborate with colleagues in Functional and Industries Marketing, Regional Marketing, and Global Marketing teams to ensure consistent and integrated programs.

You will also partner with related support teams including Communications, our in-house creative agency and external vendors, to execute marketing programs and tactics that build brand, grow client relationships and drive revenue.

What you will do Develop and implement national marketing activities to achieve Advisory business objectives, with support as needed from the Senior Marketing Manager and Marketing Director.

Act as the trusted marketing business partner and point-of-contact for leaders and practitioners in our client-facing Advisory teams.

Collaborate with colleagues to develop and implement an appropriate mix of activities that highlight KPMG’s expertise and client-facing leaders through content marketing & thought leadership, digital and social marketing, and account-based programs.

Partner with various marketing support teams (communications, in-house agency, compliance, etc.) to provide exceptional integrated marketing service and deliverables to internal client and business development teams.

Ensure relevant external web pages are created and continuously monitored and optimized for performance.

Develop strong relationships with your counterparts in Functions and Industries Marketing, Regional Marketing, and Global Marketing, while maintaining an awareness of their programs to achieve deeper integration and collaboration.

Analyze and report campaign performance and KPIs, interpreting the data to provide honest and meaningful insights and recommendations.

Proactively support a culture of testing, optimization and innovation across all paid, organic and client/internal marketing channels.

What you bring to the role 5 to 7 years of experience in marketing or communications in a national or global organization.

Excellent oral and written communication and presentation skills.

Experience building relationships and working with senior executives.

Equal strength in strategy and planning/execution with experience managing multi-channel projects/campaigns that include content creation, digital media promotions, events, social media, and email marketing.

Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders.

Demonstrated ability to understand complex business issues and translating these into engaging and relevant marketing content.

Self-directed individual with an eagerness to excel, who is not afraid to ask questions, challenge and ask for help.

Agile thinker who is accustomed to a fast-paced environment and finding a way through ambiguous situations.

Experience working in a complex matrix-style system and organization structure is an asset.

Strategic mindset with experience analyzing and drawing insights from campaign performance and external research studies and industry data.

Bachelor’s degree related to marketing, communications or business.

Required languages: English Learn more about where a career at KPMG can take you.

Our Values, The KPMG Way Integrity , we do what is right | Excellence , we never stop learning and improving | Courage , we think and act boldly | Together , we respect each other and draw strength from our differences | For Better , we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential.

A diverse workforce is key to our success and we believe in bringing your whole self to work.

We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact KPMG’s Employee Relations Service team for support at email: cdnersteamkpmg.ca or phone: 416-777-8002 or toll free 1-888-466-4778 Option 3.

For general recruitment-related inquiries, please contact the HR Delivery Centre at cafmcdnhrsthotlinekpmg.ca .

5 to 7 years of experience in marketing or communications in a national or global organization.

Excellent oral and written communication and presentation skills.

Experience building relationships and working with senior executives.

Equal strength in strategy and planning/execution with experience managing multi-channel projects/campaigns that include content creation, digital media promotions, events, social media, and email marketing.

Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders.

Demonstrated ability to understand complex business issues and translating these into engaging and relevant marketing content.

Self-directed individual with an eagerness to excel, who is not afraid to ask questions, challenge and ask for help.

Agile thinker who is accustomed to a fast-paced environment and finding a way through ambiguous situations.

Experience working in a complex matrix-style system and organization structure is an asset.

Strategic mindset with experience analyzing and drawing insights from campaign performance and external research studies and industry data.

Bachelor’s degree related to marketing, communications or business.

Required languages: English Learn more about where a career at KPMG can take you.

Develop and implement national marketing activities to achieve Advisory business objectives, with support as needed from the Senior Marketing Manager and Marketing Director.

Act as the trusted marketing business partner and point-of-contact for leaders and practitioners in our client-facing Advisory teams.

Collaborate with colleagues to develop and implement an appropriate mix of activities that highlight KPMG’s expertise and client-facing leaders through content marketing & thought leadership, digital and social marketing, and account-based programs.

Partner with various marketing support teams (communications, in-house agency, compliance, etc.) to provide exceptional integrated marketing service and deliverables to internal client and business development teams.

Ensure relevant external web pages are created and continuously monitored and optimized for performance.

Develop strong relationships with your counterparts in Functions and Industries Marketing, Regional Marketing, and Global Marketing, while maintaining an awareness of their programs to achieve deeper integration and collaboration.

Analyze and report campaign performance and KPIs, interpreting the data to provide honest and meaningful insights and recommendations.

Proactively support a culture of testing, optimization and innovation across all paid, organic and client/internal marketing channels.