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Senior Specialist, Strategy and Planning – Commercial Insurance

Economical Insurance

This is a Contract position in Toronto, ON posted November 12, 2021.

Senior Specialist, Marketing Strategy and Planning

Commercial Insurance


Work is a big part of our lives, so it makes sense to choose a company that offers truly rewarding work. At Economical Insurance®, your contributions, creativity, and energy won’t go to waste. Our passionate culture and pioneering mentality infuse everything we do, which is why our one-million-plus policyholders know we’ll protect their homes, businesses, farms, cars, and pets like they’re our own. 

We’re not afraid to see how far we can push the envelope to make insurance better. Our family of companies includes Sonnet, the only Canadian home and auto insurer offering a fully online buying experience, and Petline, the largest Canadian pet insurance company. We’re also preparing to become a publicly traded company, a once-in-a-lifetime career opportunity for everyone who joins our team. 

If you’re looking for a company that takes care of its people – and its customers – and has a track record of doing big things, get ready to love it here. 

What can you expect in this role?

Does the idea of testing new marketing channels excite you? Are you a go-getter who’s compelled to see integrated campaigns through from concept to execution? Does working with diverse personalities inspire and motivate you?

Reporting to the Manager, Strategy and Planning, the Senior Specialist is responsible for developing marketing programs and campaigns that drive brand awareness and support business growth objectives for our commercial lines of business. Your exceptional ability to plan and oversee the delivery of programs and campaigns in a high-volume, quick-turnaround environment will directly influence our success. Equally as strong, your energy and enthusiasm will have internal and external teams rallying together toward a common goal.   

  • Develop and oversee the overall marketing strategy and campaign/creative direction for commercial insurance on a quarterly/annual basis.   
  • Research and provide recommendations on new marketing/creative tactics that will help to increase lead generation, including more focus on measurable tactics such as social media, video, email and geo-targeting media 
  • Develop new marketing programs and campaigns that support targeted segments within the commercial insurance strategy.  
  • Attend broker meetings with Economical business development representatives and commercial unit representatives as a marketing expert and take the lead for all commercial insurance marketing activities.  
  • Drive enablement efforts that will arm our sales teams with the collateral, tools, and training they need to increase demand and accelerate pipeline 
  • Communicate and advocate our core value proposition to the broker community and develop the sales tools that support the selling process of our solutions 
  • Contribute to business development initiatives by actively meeting with brokers to present campaigns and ideas, determine effective communication channels, develop targeted programs to drive increased response rates, and establish implementation plans 
  • Track the effectiveness of programs by measuring and reporting on key performance indicators  
  • Manage relationships and day-to-day project tasks with internal and external marketing resources – from concept development through to campaign execution 
  • Mentor and motivate your marketing and design teammates to bring their best  

Who We’re Looking for:

  • You’re a brilliant marketer whose creativity and passion inspires those around you
  • You’re a motivated project manager who can negotiate with impact and tact
  • You’re equally excited about pitching new ideas as you are about executing defined tactics
  • You’re successful at what you do because you rely on data to influence your decisions
  • You’re very organized, resourceful, and have impeccable attention to detail
  • You’re customer-focused and you thrive in a team environment
  • You’re effective and calm when working under pressure You’re professional, friendly, and courteous – bonus points for a good sense of humour
  • You have an avid interest in marketing strategy and you keep up with industry news and trends
  • You’re always open to learning and expanding your skills

What do you bring to the role?

  • University degree or college diploma in business, marketing, communications, or related field
  • Minimum 7 years of progressive professional experience in a marketing environment
  • Applied knowledge of communication planning and multichannel marketing, including direct mail, advertising, media, web, social, email, and other digital or physical promotion strategies
  • Experience developing and presenting ideas and plans persuasively to key stakeholders
  • Experience managing external vendors and internal resources
  • Exposure to the commercial insurance industry would be considered an asset

We also take potential into consideration. If you don’t have this exact experience but you know you have what it takes, be sure to tell us why in your application.

Go ahead and expect a lot – you deserve it. 

We offer:

  • Competitive salaries, with potential for an annual raise and bonus 
  • Pension and savings programs, with company matched RRSP contributions 
  • Generous time away, including vacation and personal needs days 
  • Paid volunteer days and company matching on charitable donations 
  • Educational resources, tuition assistance, and paid time off to study for exams 
  • Two annual wellness campaigns – participants earn up to $300 each year to spend on almost anything supporting health and work-life balance (think things like spa days, daycare, pet grooming) 
  • An unlimited employee referral bonus program 
  • Flexible work schedule 
  • Discounts on products and services 


To complete the online application process, you’ll need to upload your resume and cover letter in one document. The posting will close at midnight on the deadline date; in order to successfully apply, please ensure your application is submitted by 11:59 p.m. the day before the deadline. 

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: 

Visit to learn more about us and what we’re up to.