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Social Media Specialist

Canadian Forces Morale and Welfare Services - CFMWS

This is a Contract position in Ottawa, ON posted May 10, 2022.


The Canadian Forces Morale and Welfare Services’ (CFMWS) supports the Canadian Armed Forces members and their families wherever they are in the world through the provision of fitness, recreation and leisure activities, family and charitable support, retail as well as personal financial services. We offer our employees the opportunity to work with a purpose every day in an inclusive, healthy, respectful and rewarding work environment.


The Corporate Social Media Specialist will work within the Marketing and Communications team to help lead the organization’s strategic social media efforts by planning, developing, publishing and measuring social media content (text, visuals, photo, videos) across a variety of platforms, ensuring content aligns with the social media strategy and business goals. They conduct social media research and make recommendations to maximize and enhance the social media strategy. They develop, edit, and publish social media content across a variety of platforms such as Facebook, Instagram and Twitter, along with growing presence on new channels where it makes strategic sense. They work with the Marketing and Communications team as well as Division Subject Matter Experts to develop and maintain a social media content calendar, establish presence on social media by maintaining relationships via communications/interactions with followers and working to build engagement and achieve goals and objectives. They provide recommendations on new initiatives or emerging social media opportunities to build brand awareness, grow engagement, and achieve business goals. We are looking for someone who can help transform the organization’s social media capabilities. This is role that would help implement and enhance our strategy.


Education, Certifications and Licenses

College diploma or certificate in Social Media, Communications, or a related field AND some years of experience in social media, marketing, communications, or in a related field


In communication techniques

In producing social media content

In search engine optimization

In social media marketing across different mediums

In using social media analytics tools

In project management

In using social media management platforms such as Hootsuite, Facebook Business Manager, Google Data Studio, an asset

Competencies, Skills and Abilities

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.


English or French, Bilingual an asset

Reading: Advanced

Writing: Functional

Oral: Advanced


Health Benefits: Drug coverage, travel insurance, dental, vision, life insurance, disability insurance and accidental death and dismemberment coverage.

Work Life Balance: A wide range of paid/unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.

Learning and Development: Tuition Assistance Program and Advanced Learning Program, payment of professional association memberships, online learning opportunities and second language training.

Perks: Discounts through CFAppreciation.


  • The selection process will be done virtually.
  • This is a remote position and the employee can be located anywhere in Canada. On-site or a hybrid arrangement is also possible depending on the employee’s preference. Remote work may be required depending on health and safety considerations.


As soon as possible


CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of the communities in which we live. Accommodations are available to all candidates identifying a need during all or any parts of the selection process.


Salary: 57230-67340