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Sr Business Application Analyst


This is a Contract position in Barrie, ON posted July 17, 2021.

Company Overview Tell us your story.

Don’t go unnoticed.

Explain why you’re a winning candidate.

Think ”TD” if you crave meaningful work and embrace change like we do.

We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive.

Carve out a career for yourself.

Grow with us.

Here’s our story: Department Overview The Digital Data and Analytics (DDA) group is looking for highly motivated and driven individuals to join a team of analytics implementation specialists in a fast-paced environment supporting multiple digital & mobile platforms and applications across many lines of business within TD Bank Financial Group (Canada & U.S.) Reporting into the Manager of Measurement Solutions, this position is accountable for implementation, continued integration and knowledge transfer of our analytics stack including Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services and Ensighten.

As a whole, the DDA team is responsible for extracting business and customer value from digital data.

We provide automated reporting and visualization to business partners, and use advanced analytics, data science and machine learning to build data-driven solutions to deliver richer, more connected personalized experiences to our customers.

Within DDA, the Measurement Solutions team is responsible for managing and enhancing the analytics capabilities of TD Bank digital & mobile projects, ad-hoc tagging requests and marketing support with best-in-class measurement strategies.

Job Description Collaborate with our digital stakeholders to define KPIs, reporting requirements, and overall measurement strategy for our digital and mobile customer journeys Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems Manage daily operations and implementation of TD’s analytics stack (Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (DoubleClick, Rakuten, Facebook, etc.) Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications Provide consultative service, training and validation support to quality assurance/testing teams.

Requirements 4 years’ experience in analytics, with digital experience preferred 5 years’ experience of web development including JavaScript, jQuery and Angular Strong understanding of JSON structures and best practices Strong understanding of Native Mobile development standards Strong understanding of JavaScript & Node.js & DOM manipulation, web markup, including HTML5 and CSS3 Expertise with tag management tools (DTM, Adobe Launch, Tealium, Ensighten) and their configuration All-hands experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using DTM or Adobe Launch or Ensighten Expert level knowledge in developing Adobe Analytics Solution Design Reference (SDR) Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds Experience architecting a Data Layer Specification and guiding the development team on implementation and troubleshooting Experience debugging Adobe Analytics utilizing browser network calls, extensions, and tools such as Fiddler, Charles or Omnibug Ability to own and work independently on assigned deliverables, but also collaborate with multiple team members and stakeholders when necessary Solid communications skills
– verbal and written Strong time-management skills and ability to work on multiple projects at once Hours 37.5 Inclusiveness At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.

We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve.

If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.